The first graphic shows the different phases of updating the branding for Howl at the Moon, the nationwide dueling piano bar chain. Logo 1.0 was the original logo that was used since the chain’s creation in 1992 – 2012. 2.0 was the first step in rebranding direction in 2012. Version 3.0 came in 2013 and serves as the primary logo until further rebranding is complete.
I also designed merchandise, nationwide advertising, print collateral, onsite signage, website redesign, eblast graphics and templates and many other elements for the company.