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Quaker Oats – More Taste, Less Waste Campaign

More Taste, Less Waste got nutrition forward consumers to re-think the nutrition power and possibilities of Quaker Oats. Partnering with the James Beard Foundation, the campaign put a spotlight on the issue that wasted food is wasted nutrition and how oats can be great substitutes in unexpected recipes. The campaign resulted in 192 million impressions, 3.5 which came from the sizzle video.

Materials include: Die-cut cookbook printed on 100% recycled paper, infographic, coasters, dinning menu, print collateral, social graphics, Snapchat filter, email campaign communications.